
Ingrid’s third year at high school revolves around the upcoming graduation.
Back in my days, graduation involved one party (dinner and disco) for the students and their friends, then a champagne breakfast in the park on graduation day, and a reception for family and friends.
Over time, more and more has been added to this, and all sorts of enterprises want to get part of the cake. Ingrid’s classmates have been working and saving up since their first year.
At some point, being transported home from the graduation ceremony in a slightly fancier borrowed car mutated into studentflak, riding around town on the back of a lorry, while tooting the horn and playing loud music and spraying beer over everything and everybody. That was clearly a winning concept, so it went from an informal “hey, wouldn’t it be cool if” to an entire industry.
There are parties all year long. Ingrid’s school has a 200-day-party as well as a 100-day-party. There are graduation cruises.
Student caps/graduation caps have come to be individualized and commercialized beyond belief. Not only are they embroidered with your name, you can customize every part of them: material, shape, extra features. You can literally get LED lights on the front of your cap. And every time you pick a cheaper option, the site prompts you: are you sure you don’t want this popular extra? You’re missing out! Predatory marketing tactics towards young, inexperienced buyers, for products costing thousands of kronor. Eugh.
Anyway, Ingrid has gotten through that frustrating process, and now has her cap.