Zeitgeist: The theme of this year is AI.

(Also: the war in Ukraine, the war in Gaza, and the demented paedophile at the helm of the United States. But those are mostly too far away to directly affect me, or for me to affect them.)

Everyone is talking about AI, and AI is infesting everything. Especially the tech sector of course: AI tooling to assist coding, AI assistants in every other application, AI-generated images in every article and presentation and blog post.

Some of it is useful. Getting an AI assistant to review my code changes, or asking ChatGPT a technical question that I can’t get any solid hits for from Google – absolutely a win.

Some of it is annoying. Any time I see yet another bland, soulless AI-generated image in a Powerpoint presentation – because the speaker thought the slide looked dull without an image and couldn’t be bothered to do more than write a generic prompt – my respect for the speaker goes down several notches.

Some of it is worrying. Far too many people ascribe intelligence to something that is simply a statistical process for chaining together a likely-looking string of words. When your prime minister says that he uses chat bots as sounding boards for his ideas… yeah. Not good.

On the corporate side, everyone is scrambling to get on board the AI train. Very much putting the cart before the horse, in many cases, asking themselves “Where can we use AI in our business” rather than “These are the challenges ahead of us, what is the best solution?” Everyone has been given a shiny hammer and is now desperately looking for anything that even remotely resembles a nail, because god forbid the market believes that they’re not swinging their hammer as fast as everybody else.

Giant corporations burning billions of dollars, ever faster, on stealing everybody’s work, in order to create content that is sometimes useful and other times utterly destructive. What could go wrong?