
Ingrid showed me this jar of “pre-workout supplement” that she bought as a birthday present for a friend of hers. I don’t even know how to react. To my gen X eyes, it doesn’t look workout-related at all. If I had to guess, I’d guess candy, or perhaps some gag product for Halloween – like, open the jar and it will scream at you. I would expect whatever is inside to be a mixture of lurid pink and poison green. Brilliant marketing in its own way, though, because it’s definitely memorable.
Leave a comment