{"id":6255,"date":"2015-04-23T22:48:07","date_gmt":"2015-04-23T21:48:07","guid":{"rendered":"http:\/\/www.toomik.net\/helen\/blog\/?p=6255"},"modified":"2017-11-20T23:02:18","modified_gmt":"2017-11-20T22:02:18","slug":"marketing_and_reverse_psychology","status":"publish","type":"post","link":"https:\/\/www.toomik.net\/helen\/blog\/2015\/04\/23\/marketing_and_reverse_psychology\/","title":{"rendered":"Marketing and reverse psychology"},"content":{"rendered":"<p>We have some work to be done in the garden that requires a professional, with some professional machinery. I&#8217;ve been looking for contractors so that I can request bids from them. I searched at <a href=\"http:\/\/tradgardsanlaggarna.se\">tradgardsanlaggarna.se<\/a>, made a shortlist of about 8 contractors, and then looked at their web sites to confirm that they can do what we need.<\/p>\n<p>Some companies have modern web sites. The tone ranges from corporate to personal, the design from boxy to modern, but they all look like they belong in the 21st century.<\/p>\n<p>Other companies&#8217; web sites inspire less confidence. One of the contractors had no web site at all and only a swipnet email address, which is sort of like a Swedish hotmail equivalent. One had a web site consisting of a single page which had been saved from Photoshop and contained their logo and an email address and nothing more.<\/p>\n<p>I work with the web; I cannot help but be prejudiced against companies who in this day and age still have not understood its importance as a marketing channel. If the company&#8217;s web site is not professional, how professional are they going to be in other aspects? So there is a strong temptation to let the surface appearance affect my judgement of the company.<\/p>\n<p>But I suspect that the web site is probably not at all a good predictor of a company&#8217;s ability to do a good job in the garden. I have no difficulty imagining a bunch of 50-year-old guys, in the business for 30+ years, who simply prioritise doing their job ahead of marketing the firm.<\/p>\n<p>And in a way, maybe my logic should be the opposite. If a firm has a butt-ugly web site but they&#8217;re still in business after a decade or two, then obviously they&#8217;re doing something right.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We have some work to be done in the garden that requires a professional, with some professional machinery. I&#8217;ve been looking for contractors so that I can request bids from them. I searched at tradgardsanlaggarna.se, made a shortlist of about 8 contractors, and then looked at their web sites to confirm that they can do [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-6255","post","type-post","status-publish","format-standard","hentry","category-everything_else"],"_links":{"self":[{"href":"https:\/\/www.toomik.net\/helen\/blog\/wp-json\/wp\/v2\/posts\/6255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.toomik.net\/helen\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.toomik.net\/helen\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.toomik.net\/helen\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.toomik.net\/helen\/blog\/wp-json\/wp\/v2\/comments?post=6255"}],"version-history":[{"count":2,"href":"https:\/\/www.toomik.net\/helen\/blog\/wp-json\/wp\/v2\/posts\/6255\/revisions"}],"predecessor-version":[{"id":9396,"href":"https:\/\/www.toomik.net\/helen\/blog\/wp-json\/wp\/v2\/posts\/6255\/revisions\/9396"}],"wp:attachment":[{"href":"https:\/\/www.toomik.net\/helen\/blog\/wp-json\/wp\/v2\/media?parent=6255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.toomik.net\/helen\/blog\/wp-json\/wp\/v2\/categories?post=6255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.toomik.net\/helen\/blog\/wp-json\/wp\/v2\/tags?post=6255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}