{"id":598,"date":"2008-03-08T22:32:06","date_gmt":"2008-03-09T03:32:06","guid":{"rendered":"http:\/\/www.toomik.net\/helen\/blog\/2008\/03\/08\/i_wont_drop_litter\/"},"modified":"2024-01-23T23:35:45","modified_gmt":"2024-01-23T22:35:45","slug":"i_wont_drop_litter","status":"publish","type":"post","link":"https:\/\/www.toomik.net\/helen\/blog\/2008\/03\/08\/i_wont_drop_litter\/","title":{"rendered":"I won&#8217;t drop litter"},"content":{"rendered":"<p><a href=\"http:\/\/www.tfl.gov.uk\/tfl\/corporate\/projectsandschemes\/communityandeducation\/asb\/default.aspx\"><img decoding=\"async\"  src=\"\/helen\/blog\/images\/litter.jpg\" \/><\/a><\/p>\n<p>TfL is currently running <a HREF=\"http:\/\/www.tfl.gov.uk\/tfl\/corporate\/projectsandschemes\/communityandeducation\/asb\/default.aspx\">an ad campaign<\/a> \u201cto encourage more considerate behaviour on London\u2019s transport system\u201d. There are posters on buses and in Tube stations, and films, too, apparently.<\/p>\n<p>This seems like a pointless waste of money to me. People do not litter \/ make noise \/ put their feet on the seat because they don\u2019t know better. They litter because they don\u2019t care. The people who litter will not pay any attention to these ads, and if they do, they won\u2019t change their behaviour.<\/p>\n<p>It\u2019s the same with all these reminders to \u201cplease remember to take all your belongings with you when leaving the train\u201d. A passenger who\u2019s attentive enough to listen to announcements will need no prompting to count their bags and coats before getting off.<\/p>\n<p>I wonder if anyone has studied the effectiveness of such ads. Apparently public service announcements <a HREF=\"http:\/\/www.psaresearch.com\/_campeff.html\">can be effective<\/a>. And I can see how ads might work well when the aim is to raise awareness of an important issue (smoking kills) or to gather support for an important question (political protests). But the fundamental assumption has to be that your audience wants to hear your message!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TfL is currently running an ad campaign \u201cto encourage more considerate behaviour on London\u2019s transport system\u201d. There are posters on buses and in Tube stations, and films, too, apparently. This seems like a pointless waste of money to me. People do not litter \/ make noise \/ put their feet on the seat because they [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-598","post","type-post","status-publish","format-standard","hentry","category-everything_else"],"_links":{"self":[{"href":"https:\/\/www.toomik.net\/helen\/blog\/wp-json\/wp\/v2\/posts\/598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.toomik.net\/helen\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.toomik.net\/helen\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.toomik.net\/helen\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.toomik.net\/helen\/blog\/wp-json\/wp\/v2\/comments?post=598"}],"version-history":[{"count":1,"href":"https:\/\/www.toomik.net\/helen\/blog\/wp-json\/wp\/v2\/posts\/598\/revisions"}],"predecessor-version":[{"id":18398,"href":"https:\/\/www.toomik.net\/helen\/blog\/wp-json\/wp\/v2\/posts\/598\/revisions\/18398"}],"wp:attachment":[{"href":"https:\/\/www.toomik.net\/helen\/blog\/wp-json\/wp\/v2\/media?parent=598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.toomik.net\/helen\/blog\/wp-json\/wp\/v2\/categories?post=598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.toomik.net\/helen\/blog\/wp-json\/wp\/v2\/tags?post=598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}