{"id":20504,"date":"2025-05-08T19:34:06","date_gmt":"2025-05-08T18:34:06","guid":{"rendered":"https:\/\/www.toomik.net\/helen\/blog\/?p=20504"},"modified":"2025-05-12T19:44:06","modified_gmt":"2025-05-12T18:44:06","slug":"daily_3719_-_marketing_material","status":"publish","type":"post","link":"https:\/\/www.toomik.net\/helen\/blog\/2025\/05\/08\/daily_3719_-_marketing_material\/","title":{"rendered":"Daily: 3719 – marketing material"},"content":{"rendered":"

<\/p>\n

Half of our fridge door is covered in marketing leaflets that Ingrid has been receiving from universities. They all want her to study Industrial Engineering and Management. That’s a programme combining business and economics (which, together with law, has been the focus of Ingrid’s high school or gymnasium<\/i> studies) with engineering. There’s a looming shortage of engineering graduates in Sweden in the coming decades, so I guess schools are now trying to push suitable students from other areas towards engineering.<\/p>\n

The first few were flattering – commenting on her excellent results on the general university admission test – but didn’t affect her more than that. But as they kept piling up, she started vacillating. What if they’re right? What if that would be a good move? Looking back, though, the only STEM subject that she’s enjoyed at school is maths. Chemistry, physics, technology – mostly “eeuw, I really don’t want more of that”. Law, business, psychology, philosophy – “yes please”.<\/p>\n

She’s now applying for a paid trainee programme for business students considering engineering, because why not, but I’d be surprised if her future lay in engineering.<\/p>\n

(Actual university studies are two years off for her, because she’ll be doing 15 months of military service starting next March. The trainee programme would be a time-filler for this autumn.)<\/p>\n","protected":false},"excerpt":{"rendered":"

Half of our fridge door is covered in marketing leaflets that Ingrid has been receiving from universities. They all want her to study Industrial Engineering and Management. That’s a programme combining business and economics (which, together with law, has been the focus of Ingrid’s high school or gymnasium studies) with engineering. There’s a looming shortage […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,15,768],"tags":[],"class_list":["post-20504","post","type-post","status-publish","format-standard","hentry","category-dailies","category-ingrid_johanna","category-photography-2"],"_links":{"self":[{"href":"https:\/\/www.toomik.net\/helen\/blog\/wp-json\/wp\/v2\/posts\/20504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.toomik.net\/helen\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.toomik.net\/helen\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.toomik.net\/helen\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.toomik.net\/helen\/blog\/wp-json\/wp\/v2\/comments?post=20504"}],"version-history":[{"count":1,"href":"https:\/\/www.toomik.net\/helen\/blog\/wp-json\/wp\/v2\/posts\/20504\/revisions"}],"predecessor-version":[{"id":20505,"href":"https:\/\/www.toomik.net\/helen\/blog\/wp-json\/wp\/v2\/posts\/20504\/revisions\/20505"}],"wp:attachment":[{"href":"https:\/\/www.toomik.net\/helen\/blog\/wp-json\/wp\/v2\/media?parent=20504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.toomik.net\/helen\/blog\/wp-json\/wp\/v2\/categories?post=20504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.toomik.net\/helen\/blog\/wp-json\/wp\/v2\/tags?post=20504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}